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B2B & Industry

Distribution, import/export, light industry, agri-tech, B2B services. Sector with long sales cycles, personal relationships, and growing internationalisation needs. Digital here is less showcase and more infrastructure — ERP, customer integration, digital export.

Current digital maturity baseline

Companies with relevant volume run integrated ERP (PHC, PRIMAVERA, SAP Business One) and customer portals. Smaller companies rely on Excel + email + basic management ERP. Internationalisation rarely fully digital — lack of target-language websites, absent active corporate LinkedIn, no B2B marketplace presence.

Most-used tools

  • Integrated ERP — PHC, PRIMAVERA, SAP Business One, Microsoft Dynamics
  • Customer portal for orders, status, invoices
  • Corporate LinkedIn + personal sales-team LinkedIn
  • B2B email marketing (HubSpot, Pipedrive, Mailchimp)
  • Multilingual website oriented to internationalisation

Applicable AI opportunities

  • Sales-pipeline analysis and lead prioritisation
  • Automated translation of catalogues, datasheets, and commercial proposals
  • Automated call and email summaries for CRM
  • Supply-chain demand forecasting based on history + external signals
  • International-competitor analysis based on public data

These opportunities are editorial; real applicability depends on company context, available data, and expected return. Use the digital-readiness audit for a structured assessment before investing.

Relevant MADEIRA2030 programs

Programs with a digital component applicable to this sector. Check the current window status on each notice page.

Verified providers serving B2B & Industry

No verified providers listed for this sector yet. The directory is being built — as soon as there are verified providers serving b2b & industry, they will appear here automatically. See the full directory →

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